How to create a design that can help you get your business off the ground in 2017
The industry is awash in design-related buzzwords.
And, with each passing year, there’s always a new one to discover.
For many designers, it’s easy to forget that we still don’t really understand the meaning of design.
So, to help you stay up-to-date on the latest design trends, we’ve gathered a list of the most useful design-speak terms that are constantly changing.
The most common ones, as we’ve heard it before: Designers can learn from each other.
“Designers can be very helpful in helping you find the best design solution to your business’s problems,” says Kevin Smith, owner of Design Studio Design.
Smith, whose clients include The New York Times and The Washington Post, points out that most design problems don’t get solved by just one person.
“The problem with design is that if you don’t know how to design something, it doesn’t exist,” he says.
“A lot of people think they have a designer in their office, but they don’t have a person who is actually working on their designs.”
He adds that most designers are “not looking to design things for their own purposes, but to help their clients.”
Design is about communication.
“There’s a lot of different ways to do communication in design,” says Chris Schulz, the cofounder and creative director of Myspace.
“One of them is using a logo, or a logo plus a design.
It’s really easy to say, ‘I don’t care about the logo, I want to make sure my design fits the logo,'” he says, adding that people should always try to do as much as they can for each project.
“It’s important to make the communication as clear as possible, so that your client is happy,” he adds.
“Make sure you’re talking to your client, too, and not just the designer.”
A logo is the most obvious example of communication.
When designing your logo, it is important to include all of the characters you would like to convey.
“When you design a logo it’s important that you do your best to include as much information as possible,” says Schulz.
“For example, your name, your phone number, your email address.
And then, if you’re designing a book cover, it makes sense to include a design element that shows how the book will look and feel on your book cover.”
Designing for your audience is key, too.
“If you design for an audience that has limited resources, or they’re not necessarily going to be paying for your products, it can be a challenge to communicate your design for them,” says Smith.
“You want to give them the best possible experience, so it’s also important to ensure that they have the right kind of technology that will help them understand how you design.”
Smith recommends that designers communicate their work through a website.
“I think you can communicate your work to an audience by using a website, because a website is really the best tool for getting people to understand what you’re trying to communicate,” he explains.
“Especially for a website design, you need to be clear about what the audience is looking for, what they want to see, and how they’ll use your design.”
Design tools are essential.
“As a designer, you’re working with tools and you’re building them with your clients,” says Sarah Janko, founder of Abril Design.
“Tools can be so powerful for communication,” she adds.
For example, the iPhone app, Bamboo, makes it easier to design for multiple screens.
“Instead of designing an app that you want to use in a specific room, you can design for a different screen,” she says.
The same goes for social media.
Designers should be mindful of where their clients are and how their designs are shared.
“Think about what your audience wants, and make sure that it’s accessible to them,” she advises.
“And also, make sure the designs have a clear design that they will be able to read.”
Designers also have to be aware of what is important.
“People will always want to read what you’ve created,” says Jankos.
“But the best way to communicate with your customers is through a design.”
The latest design trend: A redesign of the logo for the Washington Post.
Source ABC News (Photo: ABC News) The best way for designers to communicate is through their own designs.
“Even if you have a great idea for a logo and a great design for your website, if the client doesn’t know what to expect from your website design they won’t be able tell what to make of it,” says Dan Smith, founder and creative Director of Designing Resource.
He adds, “It doesn’t matter if you are a web designer or a designer of a design website.
Your client has to be able read what’s on your website to get an idea of